English Tourism Week Is Back With The 2022 Theme “You’re Welcome”


Visit England You're welcome campaign image

Tourism and hospitality businesses have shown great resilience in the past few years. In Malvern Hills there are exciting opportunities for growth in the sector as it expands after the blow of Coronavirus – the Visit The Malverns website statistics are already showing an increase in interest to choose The Malverns as a visitor destination, so please make sure you have enough staffing in place with the right skills and training.

Read on to find out what help is available to support the health and growth of your business in areas such as upskilling, recruitment and advertising.

English Tourism Week is Back – Friday 18 – Sunday 27 March 2022

The team at Visit England have launched their campaign toolkit for English Tourism Week – a way to celebrate tourism in England and raise awareness of the vibrant sector. The theme this year is staffing and recruitment and spotlights the abundance of job opportunities available in tourism and hospitality.

Tourism is a large employer of school leavers and young people making it a great place to start a career and learn valuable, lifelong skills.  The sector is also an incubator for entrepreneurs and innovation – encouraging people to start businesses and put new ideas into practice. The campaign slogan is: “You’re Welcome” to send the message that everyone working in tourism is ready and excited to welcome visitors back and are continuing to put hard work into the sector. Follow the link below to download the campaign imagery and show your support on social media using the hashtag #EnglishTourismWeek22.

The Malvern Hills Upskilling Project

Malvern Hills District Council are keen to support upskilling, apprenticeships and recruitment in the tourism and hospitality industries. At the end of 2021 MHDC was given more than £283,000 from the UK Government through the UK Community Renewal Fund to support a range of activities to boost skills, help businesses grow and support people into work.

Businesses can currently apply for up to £2,000 of support to help with the cost of taking on a new apprentice or trainee. There is also grant support available for apprentices and trainees themselves in the form of a £500 “Golden Hello” for taking up new training and further grants available to help with the costs associated with training such as travel or equipment. Follow the link below to find out more and apply for the grants.

Skills Support for the Workforce Offers Funded Training to Help Hospitality Businesses Grow

SSW promotional image

Skills Support for the Workforce (SSW) supports small and medium businesses in Worcestershire to upskill their employees with training courses and qualifications to help their business grow and boost the local economy.

The SSW programme is co-financed by the European Social Fund (ESF) and the Education and Skills Funding Agency (ESFA) so a wide range of training can be accessed at no cost to your business. SSW has a network of expert training providers who can deliver 100s of fully funded and accredited Hospitality training courses covering a range of subjects such as: Food Safety, Senior Culinary Chef, Team Leading, Lean Manufacturing training and many more.

They will work with you to identify your business’ training needs to support your business goals.