Winter Glow at the Three Counties Showground Returns for 2023

Christmas | Dog Friendly | Family Fun | Food & Drink | What's On

A Christmas elf plays with a child in a Christmas themed environment

Winter Glow, the biggest festive event in the Three Counties, will return to the Malvern Showground in 2023 offering even more magical experiences to guarantee a truly unforgettable Christmas.

Open from Friday 24 November – Saturday 6 January, families, couples, and friends will have six weeks to enjoy a range of festive experiences with several new activities for 2023, including elf circus skills workshops, pet experiences, and an extended light trail.

Santa’s Grotto Experience

Groups of up to eight can join Santa and his elves on an immersive adventure into a magical world. The personalised experience begins with an invitation from Santa and includes a trip to Mrs Claus’ bakery, the toy workshop, the winter village, and a meeting with Santa.

New for 2023, children visiting Winter Glow’s unique Santa grotto experience are also invited to join the Elf Circus Skills Training Academy and receive an elf academy badge.

Ice Skating

There’s no better way to get into the holiday spirit than skating along to festive classics. With one of the largest all-weather ice rinks in the West Midlands surrounded by giant glistening snowflakes and beautiful decorations, Winter Glow’s ice skating experience perfectly captures the magic of Christmas.

Light Trail

Transport yourself to a winter wonderland and explore the story of the Golden Snowflake at one of the West Midlands’ longest outdoor light trails. Created by local artists, lighting designers, and crafts people, the trail will take families on a journey around the North Pole with Santa’s head elf, Jingle, as he embarks on an exciting adventure to bring the precious golden snowflake home.


Returning for this festive season, friends and families can race on the Dodgems, get lost in a festive adventure in the Funhouse, and jump around on bungee trampolines. Visitors can also try their luck at the fairground games.

Christmas Market

With stalls offering Christmas goodies from local arts and crafts to children’s books and homeware, there will be plenty of gift ideas for friends and family in Winter Glow’s free-to-enter covered market.

Food Quarter

Expect next-level indulgence with the most incredible festive food Malvern and the surrounding areas have to offer. The Winter Glow Food Quarter, Ice Café, and Winter Bar will be serving up a mouth-watering selection of food and drinks from local vendors including Brisket Brothers, the Groovy Greek, Yorkshire Pudding Wraps, and pizza.

Santa Paws

Winter Glow is the only festive experience in the West Midlands that welcomes dogs to its light trail with dog friendly sessions on 11, 12 & 28 December. For something extra special, Winter Glow also invites four-legged friends to visit its Santa Experience on 11 & 12 December.

Book Tickets here