Winter Glow, the West Midlands’ biggest festive experience, has announced it will return to the Malvern Showground for Christmas 2024, promising even more magic than ever before for families in Worcestershire.
Open from Friday 22 November to Saturday 31 December, the festive event will offer locals six weeks of unforgettable Christmas cheer with a wide array of festive activities to enjoy, including brand-new additions for 2024.
Winter Glow have also announced that they have partnered with Winston’s Wish, the UK’s first children and young people’s bereavement charity which offers its support to grieving young people and their families in the local area. The charity will take over the event’s illuminated light trail for the first ever Winston’s Winter Glow Wander on Sunday 1 December. The special event will offer Winston’s Wish service-users and supporters exclusive access to the magical Christmas light trail, which is located at the Three Counties Showground in Malvern.
The event aims to offer visitors the opportunity to make lifelong memories with family and friends at what can be an incredibly difficult time of year for those who’ve lost a loved one. The festive light trail has been created by local artists, lighting designers, and craftspeople to create a truly magical experience. Visitors will join Jingle, Winter Glow’s Head Elf, on a mystical adventure to find the Light Guardians and restore joy to the Winter Village folk.
Tickets for the event are available at a discounted rate, with all proceeds going directly to Winston’s Wish to help the charity continue to fund its vital support services for young people across the Three Counties and throughout the UK.
Visitors to Winter Glow 2024 can enjoy:
UV Glow Crazy Golf
Visitors will be able to challenge their loved ones to a game of glow-in-the-dark mini golf on Winter Glow’s new 18-hole course, featuring elf-themed UV designs and plenty of surprises along the way.
Personalised Santa’s Grotto Experience
The beloved Santa’s Grotto will return with two new elves, Tinker Toymaker and Frosty Wanderer, offering an immersive adventure into a winter wonderland. Groups of up to eight can enjoy a personalised experience that includes a visit to Mrs Claus’ bakery, the toy workshop, and a winter village, before an unforgettable meeting with Santa himself.
Expanded Light Trail
Winter Glow’s renowned light trail takes on a brand-new theme for 2024, as it introduces ‘The Light Guardians’. Designed and created by local artists and lighting designers, the trail will transport visitors on a mesmerising adventure through dazzling illuminations.
The Region’s Largest Covered Ice Rink
Visitors will also have the opportunity to skate along to festive classics on the region’s largest covered real ice rink. Decorated with twinkling lights and giant snowflakes, the rink is the perfect place to get into the Christmas spirit.
Fairground Fun for All Ages
From the iconic big wheel to Dodgems, a festive funhouse, bungee trampolines, and classic fairground games, Winter Glow’s fairground promises endless entertainment for the young and the young-at-heart.
Santa Paws
Back by popular demand, Winter Glow’s famous dog-friendly Santa meet-and-greet experiences will return for 2024. Plus, it remains the only festive event in the West Midlands that welcomes dogs to its light trail, with furry friends invited to join on opening weekend and any weekday booking.
“We’re thrilled to announce the return of Winter Glow to the Malvern Showground for another unforgettable Christmas season,” said Chris Tarren, Managing Director at Winter Glow. “Our aim is to create a magical experience for the entire community, and we believe this year’s event will be our best yet. Malvern is fast becoming the ultimate Christmas destination in the West Midlands and, with exciting new additions like the UV Glow Crazy Golf and an expanded Light Trail, we’re confident this year’s event will only cement this further.”
Book Tickets here
