View of the Malvern Hills on a Frost Day

Legal & Privacy


Use of this site is provided by Malvern Hills District Council subject to the following Terms and Conditions.

1. Your use of this site constitutes acceptance of these Terms and Conditions as at the date of your first use of the site.

2. Malvern Hills District Council reserves the right to change these Terms and Conditions from time to time by posting changes online. Your continued use of this site after changes are posted constitutes your acceptance of this agreement as modified.

3. You agree to use this site only for lawful purposes, and in a manner which does not infringe the rights, or restrict, or inhibit the use and enjoyment of the site by any third party.

4. This site and the information, names, images, pictures, logos regarding or relating to Malvern Hills District Council are provided “as is” without any representation or endorsement made and without warranty of any kind whether express or implied. In no event will Malvern Hills District Council be liable for any damages including, without limitation, indirect or consequential damages, or any damages whatsoever arising from the use or in connection with such use or loss of use of the site, whether in contract or in negligence. Whilst Malvern Hills District Council endeavours to ensure the information contained in this site is accurate, it does not warrant that it is error free.

5. Malvern Hills District Council does not warrant that the functions contained in this site will be uninterrupted or error free, that defects will be corrected, or that this site or the server that makes it available are free of viruses or bugs or represents the full functionality, and reliability of the materials.

6. Copyright restrictions:
Commercial use or publication of all or any item displayed is strictly prohibited without prior authorisation from Malvern Hills District Council . Nothing contained herein shall be construed as conferring any licence by Malvern Hills District Council to use any item displayed.
Documents may be copied for personal use only on the condition that copyright and source indications are also copied, no modifications are made and the document is copied entirely. However, some documents and photos have been published on this site with the permission of the relevant copyright owners (who are not Malvern Hills District Council). All rights are reserved on these documents and permission to copy them must be requested from the copyright owners (the sources are indicated within these documents/photographs).

7. This site may contain links to other sites, please be aware that Malvern Hills District Council is not responsible for the privacy practices of such other sites and takes no responsibility for their content or availability.

8. If there is any conflict between these Terms and Conditions and rules and/or specific terms of use appearing on this site relating to specific material then the latter shall prevail.

9. These terms and conditions shall be governed and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the Courts of England and Wales.

10. If these Terms and Conditions are not accepted in full, the use of this site must be terminated immediately.

11. For details on how we handle the privacy of any data provided by you via the forms on the website, please see below.



Personal Data held by the Tourist Information Centres

In order to deliver our service it is necessary for us to collect and hold personal information on some occasions. This information may include:-

  • basic personal information such as address, telephone number, email address

Who is processing your data?

All personal data held is processed in accordance with data protection law. The Data Controller in relation to the Tourist Information Centres at Malvern and Upton is Malvern Hills District Council.

Why do we collect your information?

We will collect information about you (where applicable):-

  • To book and sell tickets on behalf of organisers and companies
  • To inform organisers of attendance
  • To inform ticket holders of any changes to events
  • To contact you regarding future events online via email, phone or letter
  • To contact and book accommodation
  • To answer and make enquiries on your behalf
  • For prize draw entries

What is the legal basis for us to process your data?

The legal basis for processing the data is

  • you have entered into a contract with us
  • you have given us consent

Who do we share your information with?

We may share your information with partner organisations, including:-

  • Tourism Businesses (upon your request)
  • Coach Operators (in relation to coach operator bookings with Astons Coaches, Whittles, Royal Motorways and Elgar Coaches)
  • Malvern Civic Society (in relation to Malvern Town Walks)
  • Festival and Event Organisers (only when the tickets purchased are processed separately by the festival or event organiser)
  • Prize draw entries when a tick box has been selected to request more information from a third party i.e. The Cottage in the Wood Hotel

We will not normally share your information with organisations other than our partner organisations without your consent, however, there may be certain circumstances where we would share without consent such as where we are required to do so by law, to safeguard public safety, and in risk of harm or emergency situations. Any information that is shared will only be shared on a need to know basis, with appropriate individuals. Only the minimum information for the purpose will be shared.

How long do we keep your records?

We will only keep your information for the minimum period necessary. The information outlined in this privacy notice will be kept in accordance with our retention schedule. All information will be held securely and destroyed under confidential conditions.
Prize draw entrants details will be removed after the winner has been chosen and successfully contacted.

What are your rights?

You have a number of rights under data protection law, including the right to request your information and to request that the information be amended or erased if incorrect.

To request your records, you will need to put your request in writing and provide proof of identification to The Data Protection Officer, Wychavon and Malvern Hills District Council shared Legal Service, Civic Centre, Queen Elizabeth Drive, Pershore, Worcestershire, WR10 1PT or via email, [email protected]

You also have a right to make a complaint about our handling of your personal data to the Information Commissioner’s Office

Providing Accurate Information

It is important that we hold accurate and up to date information about you in order to assess your needs and delivery the appropriate services. If any of your details have changed, or change in the future, please ensure that you inform us as soon as possible so that we can update your records.

Prize Draws

The contact information will be processed in-line with GDPR laws and regulations by Georgia Brittain at Malvern Hills District Council [email protected].
The details will be stored to pick a winner at random and will not be shared with anyone unless the tick box is selected for sharing the data with a third party i.e. The Cottage in the Wood.
Details can be removed at any time by contacting Georgia Brittain [email protected].
The data collected includes Name, Email Address and Telephone Number.
The data on the Malvern Hills District Council system will be deleted within one month of the prize draw closing.
If you have any queries regarding the storing of data, please contact the Data Protection Officer – see below.

Great Malvern Festival of Stories for Children
To help measure the success of the Great Malvern Festival of Stories for Children, Malvern Hills District Council will be undertaking an evaluation which consists of a survey. If participants would like to be entered into a prize draw to win a £50 voucher, event participants can add their email address.
We will collect email addresses only for the purposes of administering the prize draw i.e. contacting the winner only, the information will not be shared and once the draw has been administered the information will be securely destroyed.

Further information

If you have any questions or concerns about how your information is used, please contact the Data Protection Officer at Wychavon and Malvern Hills District Council shared Legal Service, Civic Centre, Queen Elizabeth Drive, Pershore, Worcestershire, WR10 1PT, or by emailing [email protected]

More information about data protection and how it applies to you can be found on the Information Commissioner’s Office website at

We may use technology such as a “cookie” to monitor users of this site such as which areas of the site you use most or least often and how often you use the website. A “cookie” is a piece of data stored on the user’s hard drive containing information about the user, it is not linked to any of your personal information on our site. It may be possible for you to modify your browser to prevent this happening and you may still be able to use our site. In general, cookies will only be generated for this website by external 3rd party applications such as Google Analytics or Facebook, etc.

If you have any questions/comments about privacy and cookies, you should email us at [email protected]